Self-paced
Online
Ongoing Enrollment
One-hour Workshop
Ongoing Enrollment
Course Description
Websites are a powerful but often underutilized marketing tool for accountants. This module explains what matters most to prospects and clients, demonstrates simple changes that will improve effectiveness, and includes tools you can save to evaluate and improve your own web presence.
This course qualifies for 1 hour of CPE credit of non-technical content.
Learning Objectives
- how to create a search-friendly site
- what to include on the homepage
- how to provide the easiest navigation
- what drives the most engagement including calls to action and contact forms
- how to integrate the website with email and social media tactics
- discovering search trends to create the most relevant content
- understanding website analytics to continuously improve
Topics include:
Contact Us
Email: lifetimelearning@bsu.edu
Phone: 765-285-8565
Materials Provided
Each module page contains video instruction from faculty members, as well as supplemental reading and badges for completion.
Measure of Performance
- Certificate of completion to add to other CPE units
- Students Receive 1 credit hour issued by Ball State for professional development
This course qualifies for 1 hour of CPE credit of non-technical content.
Course Requirements
This would be for Certified Public Accountants, first in Indiana and then wherever else we can establish validity for CPE credit. (Varies state by state, but we could try to get content approved through national association – AICPA.)
More specifically, it would be of interest for (1) accountants in smaller firms who may more directly have influence or responsibility for their firm’s website, (2) accountants with CITP designation which is an IT specialty within the accounting industry, and (3) those who are assigned to oversee their firm’s website from outside vendors. Would also be beneficial for accountants who serve small businesses as they will be able to pass along some of their learning to their clients who may need it.
Tactically, we would have contacts at several Indiana CPA firms as well as the state association (INCPAS) where we could build a target list and generate publicity.