15 Weeks
Online
Ongoing Enrollment
Course Description
A dynamic social media brand strategy is an important part of any organization's marketing, sales, recruiting, or public relations initiatives. Social media skills are now embedded in many job roles. Developing an effective social media brand strategy will grow, engage, and generate insights about your brand audience – including their motivations, interests, interactions with your brand. Using social media brand storytelling and evidence based leadership effectively helps to build a large, diverse, engaged audience of followers.
Growing and connecting with your audience, as well as harnessing the data generated from that engagement is critical to success. For example, social media can be used to create a long-term brand identity and following. Master the techniques and strategies that are practical, easy, and effective for your brand. Social media can also be used to measure the success of your networking and brand strategy. Learn to properly use the tools for analysis and reporting.
Learning Objectives
Mid-level workers in managerial positions who wish to upskill to intermediate and/or advanced social media management and production skills in the following fields:
- advertising
- public relations
- nonprofit
- entrepreneurship
- marketing
Prospective learners are those who wish to build and manage a corporate/organizational brand in social media environments. Social media managers need to focus more on strategically planning and managing corporate/organizational core brand messages across different social media spaces.
Contact Us
Email: lifetimelearning@bsu.edu
Phone: 765-285-8565
Materials Provided
Each module in this course contains text, videos, photos, reflection questions, and several assignments.
Measure of Performance
Badge for completiong of course
Microcredential certification issued by BSU
Course Requirements
Mid-level workers in managerial positions who wish to upskill to intermediate and/or advanced social media management and production skills.