Product Management Fundamentals

Course Description

The Product Management Fundamentals Certificate Course will give you practical knowledge about product management. From market research to agile methodologies, gain hands-on insights for success in this dynamic field. Perfect for seasoned professionals looking to pivot their careers or advance in their roles.  Our goal is to spend 8 weeks teaching you to think and work like a product manager and to become confident in implementing these fundamentals into your organization.

Learning Objectives

The objectives of this course, which includes eight (8) modules, is to help you feel confident in your role as a product manager.

1. Implement the foundations of product management
2. Conduct market research and analysis
3. Develop the product strategy
4. Create a user-centric product design
5. Follow the prototyping and testing process
6. Follow the agile product development process
7. Create the product backlog and sprint planning
8. Conduct data collection and analysis
9. Conduct A/B testing and experimentation
10. Create and measure metrics and KPIs
11. Develop product launch strategies
12. Conduct post-launch analysis
13. Implement leadership in product management

Materials Provided

All materials are provided within each module. Participants will need access to the Internet to view videos and navigate websites.

What to Expect

Each module will walk you through the fundamentals of product management.

•          Module 1 focuses on setting the foundations for product management knowledge
•          Module 2 focuses on the fundamentals of developing product strategy
•          Module 3 teaches user-centric design
•          Module 4 focuses on agile product development
•          Module 5 teaches prototyping and testing strategies
•          Module 6 focuses on how to make data-driven decisions
•          Module 7 teaches how to have a successful product launch
•          Module 8 focuses on leadership skills

Course Requirements

No requirements for this course.

Instructor Bio

DR. JILLIAN ZAMBON, ADJUNCT PROFESSOR, CEO & FOUNDER

Dr. Jillian Zambon is an accomplished healthcare executive, having worked for large healthcare systems such as Dartmouth, Fresenius, Charles River Labs, and most recently Mercy Hospital. She holds a Doctor of Education in Organizational Leadership with a focus in healthcare administration and comes with a strong product and project management background– focused primarily in healthcare information technology.

She has joined the speaking stage with individuals like Dave Seymour, from A&E’s show Flipping Boston, and worked with entrepreneurs like Wes Bergmann, MTV star of The Challenge and Real World. She even joined Season 6 of Wes Bergmann’s show, The Blox, in which she was the winner of the entrepreneurial competition! She is also a two-time best selling author, and a published doctoral author as well. 

She served 5 years in the U.S. Navy as an engineer and has maintained her love for fitness since leaving the military. In her free time, Dr. Zambon enjoys spending time with her daughter and dog, exercising, reading, baking, and traveling. Dr. Zambon also volunteers for the board of directors for the Uyeno Foundation, an organization that serves to provide mental health support services and educational tools for individuals and families to be accessible and attainable for all.

Master essential product management skills with Product Management Fundamentals. From market research to agile methodologies, gain hands-on insights for success in this dynamic field. Perfect for aspiring and seasoned professionals.